Elizabeth Arden is now one of the biggest names in the cosmetics industry. It owns, manufactures, and licenses about a hundred perfumes, while distributing twice that amount of fragrances to retailers. These scents are marketed under different brand names such as Elizabeth Arden, 5th Avenue, Red Door, and Elizabeth Taylor0s White Diamonds. In addition, the company produces and sells colognes and skin care products and other cosmetics.
The founder, Elizabeth Arden, was actually born Florence Nightingale Arden in Ontario, Canada. She took and worked at a lot of odd jobs before settling into the one that she would stay in for most of her life. Moving to New York City when she was twenty four, she worked shortly for a pharmaceuticals company, and then for Eleanor Adair, a 0beauty culturist0. With her flair for business, experimentation, and innovation - as well as a real drive for success - the foundation of the company Elizabeth Arden was not far behind.
In 1912, Arden traveled to France to learn the beauty techniques employed in Paris beauty salons. When she came back to America, she brought back more than new knowledge. She also brought back a collection of tinted powders and rouges that she had […]

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