Learning how to attract repeat business is the most powerful thing you can do to get more out of your advertising dollars and increase revenue.You may not be familiar with the term “consumption” when it comes to your business, but it is something that is critically important and often overlooked.Let me tell you a story about a recent purchase I made….Like many women, I consider Sephora to be “the place” for beauty products. On one of my many trips to Sephora I bought a bag full of stuff (which I hoped my husband wouldn’t see - he doesn’t need to know I need all this stuff). I had creams and lotions and I was excited about the success of my trip.When I got home I snuck the bag in the house and up to the bathroom to put it all away, and then went on with my day.That night when it came time to get ready for bed, I saw all my great new bottles and jars and tubes of expensive skin care and I realized I wasn’t 100% sure which product to use at night versus the morning and various other things that confused me. So, […]

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